
Key takeaways:
- Healthcare organizations are dealing with rising ranges of dangerous debt and a pointy decline in collections.
- Propensity-to-pay fashions that make the most of machine studying and strong knowledge provide perception right into a affected person’s chance to pay and permit workers to focus their collections efforts the place they matter most.
- In 2024, Experian Well being purchasers that applied Collections Optimization Manager noticed a ten:1 ROI. Some purchasers, like Weill Cornell Medication, have seen as much as $15 million in recoveries.
Healthcare organizations are dealing with a pointy decline in collections and a rise in dangerous debt. Rising self-pay prices and extra sufferers struggling to afford their medical payments are contributing elements. Inefficient collections practices, reliance on third-party companies that don’t make the most of propensity to-pay scores and handbook processes are additionally key contributors to this rising market drawback. Suppliers who undertake propensity-to-pay models that use knowledge and automation to forecast the chance of fee typically see each improved income restoration and affected person satisfaction.
Right here’s what to find out about propensity-to-pay collections methods in healthcare.
Why propensity to pay issues in healthcare collections
“Propensity to pay” is a data-driven mannequin that identifies affected person populations with the best chance of paying, to boost current assortment methods. When billing groups higher perceive a affected person’s propensity to pay, they’ll simply prioritize outreach and allocate collections sources successfully. This eases their workload, as they’ll focus their efforts the place they’ll have the best affect, and on accounts with the best chance of fee. Protecting extra collections in-house additionally reduces the reliance on costly third-party companies, whereas eliminating wasted effort on low-yield duties – like repeated telephone calls or mailed statements to accounts unlikely to pay. The necessity to undertake propensity-to-pay fashions has grown in recent times as affected person volumes and the price of care proceed to develop.
Within the final 20 years, U.S. hospitals have absorbed almost $745 billion in uncompensated care, in accordance with American Hospital Affiliation knowledge.
Rising healthcare prices and the newly enacted “One Big Beautiful Bill Act” are anticipated to shift much more monetary duty to each hospitals and sufferers.
Sadly, many organizations nonetheless depend on inefficient collections processes, third-party companies and medical billing practices that lack propensity-to-pay insights. The end result? Disruptions to your entire revenue cycle, together with misplaced affected person income, wasted useful resource hours, elevated prices to gather, and excessive vendor prices. Utilizing outdated collections methods additionally contributes to affected person dissatisfaction and churn, inflicting much more income leaks.
Why healthcare suppliers want propensity-to-pay analytics
Restricted workers capability and excessive volumes of self-pay accounts additional compound collections challenges for organizations which have but to undertake propensity-to-pay analytics. As collections timelines drag out, suppliers will be left with money stream points, income losses and dangerous debt.
This finally disrupts the income cycle and impacts the standard of affected person care – and your entire affected person expertise. By leveraging propensity-to-pay analytics, income cycle leaders can enhance revenue cycle predictability and streamline collections efforts.

Pay attention in as Weill Cornell Medication and Experian Well being talk about how a better collections technique delivered $15M in recoveries – and the way you are able to do the identical. This on-demand webinar reveals tips on how to transfer sooner, work smarter and acquire extra, with out including headcount.
How propensity-to-pay fashions work in follow
Propensity-to-pay fashions display and section affected person accounts based mostly on the chance of fee. Segmented accounts obtain a propensity-to-pay rating – from 1 to five, with 1 being the best chance to pay — and are then transferred to acceptable reconciliation channels.
Experian Well being’s resolution, Collections Optimization Manager, leverages machine studying, predictive analytics and knowledge sources – like credit score, behaviour and demographics – to determine which affected person accounts have the best chance to pay. It additionally mechanically screens affected person knowledge for deceased, chapter, Medicaid and charity.
Affected person accounts are then sorted into pay teams by way of data-driven segmentation. This permits busy collections workers to shortly clear up accounts receivable and put their focus the place it issues most – affected person accounts with the strongest likelihood of paying their invoice.
With a transparent image of a affected person’s monetary scenario, healthcare organizations can improve patient communication and additional enhance collections efforts to maximise income. Excessive-propensity accounts might obtain light-touch reminders, like much less frequent invoice reminders. On the similar time, various monetary help, equivalent to charity care or payment plans, will be made accessible mechanically to low-propensity sufferers.
Advantages of utilizing propensity-to-pay fashions
Propensity-to-pay fashions, like Experian Well being’s Collections Optimization Manager resolution, provide quite a few advantages to organizations that strengthen the income cycle.
- Greater collections charges: Utilizing a propensity-to-pay mannequin makes AR extra manageable, particularly for high-patient-volume organizations. Complimentary instruments, like Experian Well being’s PatientDial and PatientText, simply ship self-pay choices through voice or textual content message, boosting affected person engagement and constructing belief.
- Decreased dangerous debt: Propensity-to-pay fashions assist determine sufferers with a low chance of paying their medical payments.
- Decrease collections prices: Chasing funds on accounts which can be deceased, bankrupt, or eligible for Medicaid or charity wastes precious sources. With propensity-to-pay fashions, busy workers can effectively work on high-yield accounts in-house, decreasing the variety of accounts that have to go to third-party distributors.
- Sooner money stream: Prioritize likely-to-pay sufferers early and shorten fee cycles, which may enhance income cycle predictability.
Implementing propensity-to-pay analytics: Finest practices
Healthcare organizations that implement propensity-to-pay analytics ought to take into account the next greatest practices:
- Select the appropriate associate. Search for a know-how associate, like Experian Well being, with in depth knowledge property and healthcare experience.
- Automate affected person communication. Cut back overhead and enhance collections efforts with automated affected person communication methods.
- Guarantee alignment with legacy know-how. For real-time accuracy, select an answer that integrates seamlessly with current EHR and billing methods.
- Practice billing workers. Present complete coaching to billing and collections groups on propensity-to-pay scores and tips on how to talk fee choices with empathy.
- Automate the company administration. Cut back the handbook workload of auditing company remittances by automating the reconciliation course of.
- Monitoring affected person accounts. Search for an answer that frequently scans for adjustments or updates in a affected person’s capability to pay or contact info.
- Observe efficiency. Monitor key efficiency indicators to fine-tune the collections course of over time and enhance forecasting.
How Experian Well being’s options assist higher collections
Altering longstanding collections practices is usually a major funding. But, the price of inaction is usually better. Experian Well being’s Collections Optimization Manager makes use of propensity-to-pay fashions, pushed by machine studying, and data-driven workflows to assist healthcare suppliers enhance affected person collections. Our complete industry-leading resolution provides a better and sooner solution to acquire affected person funds, and Experian Well being’s skilled consultants are there each step of the way in which, as collections wants shift.
Study extra about how Experian Well being’s data-driven patient collections optimization solution helps income cycle administration workers acquire extra affected person balances.